BBA Digital Media Management
Learn Digital Media organization's management structures, methodology, tools, techniques for managing large media and entertainment corporations besides creating, branding and marketing content globally.
✓ Hands-On Industry Projects
✓ Train on 30+ Digital Tools
✓ Scale Brands Digitally
✓ Industry Integrated Curriculum
✓ Growth Marketing Skills
From Creator to Brand Builder
Learn how to create, market and scale brands using AI, content and digital tools.
Programme Fee
INR 1,10,000 per year
INR 4 - 12 LPA
Annual Salaries in Top Roles
71,460 Jobs Available in this Sector (Source: Naukri.com)
About Programme
Master Digital Media Strategy, Content Creation & Brand Management
This Study Program focuses on the creation and management of digital assets and digital media organizations. It further focuses on critical content creation, management skills leading to brand development and building a social media presence. The Program further covers the real-world application of your skills through a content management project. This Study Program is designed to prepare the students to head positions in the media and entertainment industry by enabling them to think critically, analyze data and use Digital Media effectively to achieve advertising, promotion, publicity and brand promotion or the desired marketing objectives.
What you will do
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Visit Companies
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Run Instagram pages for real brands
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Create 100+ reels/videos during the program
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Execute live ad campaigns
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Work on brand collaborations
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Build a personal content channel
Tools you will Master
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Meta Ads Manager
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Google Analytics
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Canva / Adobe Suite
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Video editing tools
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20+ AI tools (ChatGPT, Midjourney, Kling, Claude etc.)
What you will become
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Content Creator / Influencer
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Social Media Manager
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Digital Marketing Executive
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Brand Strategist
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Media Planner
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Entrepreneur / Creator-led business
Why this course
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Digital media is the fastest-growing industry, creating endless career opportunities.
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Brands today are built on content, making digital skills more valuable than ever.
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The creator economy is booming, turning passion into full-time careers.
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Every business needs digital presence, increasing demand for skilled professionals.
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Social media, AI, and content are shaping the future of communication and marketing.
Curriculum
This Industry Grade Program focuses on Digital Innovation, Digital Media Ecosystems, Management Media Digital and Mobile technologies, Design Thinking, Content Development, Content Management, Social Media Marketing, Advertising and public relations, Content and Media Buying, Enterprise and Entrepreneurship, Corporate Communication, and much more.
Year 1 - Foundation
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Communication & Research
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Design Thinking
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Digital & Mobile Technologies
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Digital Innovation
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Digital Media Ecosystems
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Digital Media Management
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Strategic Digital Marketing
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Media Structures & Systems
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Media Management Tools & Software
Year 2 - Specialization
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Design Thinking (Advanced)
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Digital Innovation & Trends
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Digital Media Management
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Content Development
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Content Management
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Social Media Marketing
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Content Marketing
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Marketing Content Development
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Advertising & Public Relations
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Communication using Graphics
Year 3 - Execution
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Digital Production (Audio, Video, Editing, Animation)
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Organization & Project Skills
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Marketing Strategy Design
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Media Buying & Planning
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Corporate Communication
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Public Relations
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Digital Media Management Project
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Enterprise & Entrepreneurship
Learning Outcomes
The mushrooming growth of conventional and digital media has opened doors to skilled managers who understand content creation and its management. Right from the cost of content creation to marketing and actual sales, there are tools and technologies involved. This Program equips the student to manage media organizations and also initiate their own Start-ups and entrepreneurs. Be it OOH, Radio, Tv Channels Cinema, OTT Platforms, the Music industry or digital media platforms, each industry needs these skilled professionals to run their organizations effectively and efficiently.
Career Outcomes & Industry Opportunities
Career Paths
Content Creator • Social Media Manager • Digital Marketing Specialist
Brand Manager • Media Planner • Content Strategist
E-Commerce Manager • Digital PR Specialist
Corporate Communication Manager • Marketing Analyst
Entrepreneur / Creator-led Business Owner
Influencer / YouTuber • Performance Marketing Executive • SEO Specialist
Content Writer / Copywriter • Video Editor / Motion Graphics Designer
UI/UX Content Strategist • Growth Marketer • Community Manager
Affiliate Marketing Manager • Email Marketing Specialist
Digital Campaign Manager • Online Reputation Manager
Creative Director (Digital) • Podcast Producer • Media Analyst
Where you can work
Media & Entertainment • Advertising & Creative Agencies • Digital Marketing Firms
E-commerce & Retail • Startups & Creator Economy Businesses
FMCG & Consumer Brands • Fashion & Lifestyle Brands
Technology & SaaS Companies • EdTech & FinTech Companies
Travel & Hospitality • Healthcare & Wellness Brands
Real Estate & Infrastructure • Automobile & EV Industry
Sports & Gaming Industry • Consulting & Corporate Firms
Companies looking for BBA Digital Media Management Graduates
Enquire about the courses
Our team is available 24/7 to answer your queries.
You can call us directly on
+91 8827153924
or fill in the form, so that our counselor can get in touch with you.