.png)
BBA
Retail Management
Acquire skills in the effective and efficient management of the ever-growing retail industry, consumer behavior, sales and marketing techniques.
Programme Fee
INR 1,00,000 per year
Eligibility:
50% and Above in 12th Grade
2,753 Jobs Available in this Sector (Source: Naukri.com)
The Course integrates excellent instruction with cutting-edge research on consumer behavior, sales and retail marketing. The program specializes in traditional and digital retail functions and perfectly fits the ever-growing needs of the retail industry. It focuses on strategic thinking, market planning, organizational development and advanced communication skills.
Why this course
-
Booming sector
-
The emergence of big players
-
Global job opportunities
-
Abundant employment opportunities
-
Expands business knowledge.
-
Transforms you into a master communicator.
-
Specialized knowledge of marketing and management strategies.
Learning Outcomes
Education
CURRICULUM
Designed strategically, this program places the graduates for assured success. On successful completion of the program, deserving eligible students can expect placements in some of India’s largest retail brands.
HOW IS BBA IN RETAIL MANAGEMENT BENEFICIAL
The demand for effective retail management professionals has tremendously risen in recent times as the retail sector is now spreading over to smaller cities. A number of Indian and International retail Chains have begun operations establishing hundreds of shopping malls, departmental stores, and supermarkets in India.
EMPLOYMENT POSITIONS
Advertising Manager, Administrative Officer, Brand Manager / Store Manager, Communications Manager, Department Manager / Operations Manager, Logistics and Warehouse Manager, Merchandise Officer, Marketing Executive / New Product Manager, Public Relations Executive, Restaurant Manager, Retail Buyers and Merchandisers / Retail Executive / Customer Care Executive, Supply Chain Distributor, Sales Executive / Sales Manager / Sales Associate
COMPANIES INTERESTED IN SUCH PROFESSIONALS
Big Bazaar, Future Retail, Arvind Fashions, Spencer Retail, Reliance Retail, V Mart Retail, Trent Retail, Mc Donalds, JK Agri Genetics Ltd., Aditya Birla Fashion and Retail, V 2 RetailLts. Titan Industries, Shoppers Stop, Tesco, J C Penny, ITC, Subhiksha, Wal-Mart, 24x7 Stores, Pantaloons, Provogue, and many others
Curriculum
The curriculum includes basic marketing, IT in retailing, E-Commerce, International Retailing, Retail Branding, Rural Retail, StoreOperation Management, Sales and Distribution systems etc.
1
Year 1
-
Business Statistics
-
Basics of Financial Management
-
Business Ethics & Corporate Governance
-
Business Communication& Professional Ethics
-
Business Economics, Theories, and Applications
-
Customer Relation Management and Customer
-
E-Commerce
-
Entrepreneurship & Small Business
-
Fundamentals of Computing
-
Human Resource Management
-
IT in Retailing
2
Year 2
-
International Retailing
-
International Trade Business
-
Introduction to Financial Markets
-
Introduction to Business Accounting
-
Introduction to Materials Management & Production
-
Legal Aspects of Management
-
Mall Management
-
Management & Control of Cost
-
Management Information System
-
Management Principles and Practices
-
Organizational Behaviour
-
Project Management
3
Year 3
-
Principles of Marketing
-
Quantitative Techniques in Management
-
Rural Retail
-
Retail Branding
-
Research Methodology
-
Retail Selling Techniques
-
Retail Concepts and Environment
-
Shopper’s Behaviour
-
Store Operation Management
-
Sales and Distribution Management
-
Supply Chain and Logistics Management
