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BBA

Digital Media Management  & Marketing

Learn Digital Media organization's management structures, methodology, tools, techniques for managing large media and entertainment corporations besides creating, branding and marketing content globally.

Programme Fee

INR 1,00,000 per year

Eligibility:

50% and Above in 12th Grade

2,503 Jobs Available in this Sector (Source: Naukri.com)

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This Study Program focuses on the creation and management d digital assets and digital media organizations. It further focuses on critical content creation, management skills leading to brand development and building a social media presence. The Program further covers the real-world application of your skills through a content management project. This Study Program is designed to prepare the students to head positions in the media and entertainment industry by enabling them to think critically, analyze data and use Digital Media effectively to achieve advertising, promotion, publicity and brand promotion or the desired marketing objectives.

Why this course

  • ​High-paying career path

  • In-demand profession

  • Global job opportunities

  • Greater flexibility and freedom in work style

  • Better exposure

  • Creative and interesting job pursuit

  • Work diversity

  • High job satisfaction

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Learning Outcomes

Education

CURRICULUM

HOW IS BBA IN DIGITAL MEDIA MANAGEMENT BENEFICIAL

This Industry Grade Program focuses on Digital Innovation, Digital Media Ecosystems, Management  Media Digital and Mobile technologies,  Design Thinking, Content Development, Content Management, Social media Marketing, Advertising and public relations, Content and Media Buying, Enterprise and Entrepreneurship, Corporate Communication, 

        

The mushrooming growth of conventional and digital media has opened doors to skilled managers who understand content creation and its management. Right from the cost of content creation to marketing and actual sales, there are tools and technologies involved. This  Program equips the student to manage media organizations and also initiate their own Start-ups and entrepreneurs. Be it OOH, Radio, TvV Channels Cinema, OTT Platforms, the Music industry or digital media platforms, each industry needs these skilled professionals to run their organizations effectively and efficiently.  

EMPLOYMENT POSITIONS

Media/Content Managers in Television, Film, OTT Platforms, Radio, Social Media, Digital media Marketing Companies, Social Media Managers, Digital Marketing Specialists, Social Media Strategists, E-Commerce Managers, Digital Marketing Directors, Email Marketing Specialists, Market Research Analyst, Digital PR, Product Managers, Brand Managers, Project Managers, Corporate Communication strategists/Consultants, Entrepreneurship and digital innovation, Digital media designers, Analysts, Digital change leaders and innovators in Media and Entertainment companies and in all other industries as each industry today looks for Digital Media Managers and Marketing specialists.

COMPANIES INTERESTED IN SUCH PROFESSIONALS 

Times of India, Hindustan Times, Netflix, Amazon,  Air India, India Today, Ogilvy and Mather Advertising, Nestle, UB Group, Air India, Jagran, Bhaskar, Unilever, ITC, Amazon, Wal-Mart, Aditya Birla Fashion, Shopper's Stop, Zee TV Network, Sony TV, Malayala Manorama, DNA,  India Today group, Reliance Retail, Adani, Godrej Consumer Products, Pepsico and many others

Curriculum

​The curriculum includes Sustainability and green supply chain management, Supply chain risk management, International transportation management, Containerization and infrastructure management, Project management, Disaster management, Shipping and maritime law,  International and logistics management

1

Year 1

  • Communicating Research             

  • Design Thinking

  • Digital And Mobile Technologies

  • Digital Innovation           

  • Digital Media Ecosystems        

  • Digital Media Management         

  • Strategic Digital Marketing    

  • Media Structures and Systems

  • Media Management tools and software

2

Year 2

  • Design Thinking

  • Digital Innovation           

  • Digital Media Management   Content Development

  • Content Management

  • Social Media Marketing

  • Content Marketing

  • Marketing Content Development

  • Advertising & Public Relations emphasis

  • Communication using Graphics

  • Marketing Content

3

Year 3

  • Using components of a digital production like audio, imaging and illustration, movie editing, and animation.

  • Organization Skills

  • Designing Marketing Strategies

  • Media Buying

  • Corporate Communication

  • Public Relations

  • Digital Media Management Project          

  • Enterprise and Entrepreneurship

Companies looking for BBA Logistics and Supply Chain Graduates

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